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Vogue, Sophie Schulte-Hillen

Louise Follain knows how to take bedhead and fresh skin into brunch-ready territory—in seconds.

It’s said that there’s no place more beautiful than Paris in the springtime—which no doubt owes a debt to the fresh-faced French lovelies who, following a winter holed up indoors, refresh their laissez-faire take on beauty just in time to perch languidly at the city’s outdoor cafes. Just ask Louise Follain, who transforms a well-moisturized glow and air-dried hair into a weekend-ready beauty situation with one game-changing makeup move.

The model, who regularly inspires comparisons to Jane Birkin thanks to her eyelash-skimming curtain of bangs, recently channeled the French-speaking English chanteuse with an extended swipe of mascara brushed along her lower lashes for an eye-opening, doll-like effect on Instagram. It’s a charmingly retro-inspired makeup trick that conjures the 1960s, albeit one that’s made modern when paired with an otherwise almost-bare face. After all, when it comes to heeding the siren call of Saturday brunch, is there anything quite like slipping into a favorite pair of jeans, shaking out a case of bedhead, and turning morning makeup into a one-minute affair?


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