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When it comes to a matte finish lipstick, women today are now accustomed to the compromise they need to accept with the drying feel on the lips in favour of the dense pigmented finish. But not anymore!

Max Factor is unveils the Velvet Mattes Lipstick Collection – a revolutionary line-up of lipsticks delivering both an on-trend matte finish but with a soft and moisturizing feel.

Until now, women told us that it took up to three products to try and create this moisturizing effect with a matte lipstick – combining lip scrubs, balms, and lipstick, to end up with the desired finish.

With Max Factor Velvet Mattes Lipstick Collection, women can have it all, with no compromise.

The Velvet Mattes Lipstick Collection has been specifically formulated to give a densely mattefied finish, but with a creamy, moisturizing formula inside. Traditionally, matte lipsticks have an increased quantity of large particle powders in the formula that create an uneven surface which diffuses light reflection. Vitally, these powders are added at the expense of moisturizing oils.

With the Velvet Mattes Lipstick Collection, the formula has been designed different to traditional matte lipsticks, with no increase in powders or solids. It uses the same moisturizing formula used in Max Factor’s popular Colour Elixir range, however includes reflective particles, which are finely milled natural mica, with an irregular structure that results in the diffused reflection needed for a matte effect.

“This collection of matte lipsticks is super moisturizing and hydrating, so your lips stay hydrated while you wear it throughout the day but it’s still a matte look. I’m obsessed with the Velvet Mattes Lipstick Collection Blush shade – it’s the perfect high intensity pink.”

Stella Maxwell, Max Factor Global Ambassador


Released in conjunction with the Velvet Mattes Lipstick Collection is the new Max Factor Colour Elixir Universal Lip Liner – the perfect tool to perfect your pout, whatever your shade of choice is. Max Factor Colour Elixir Universal Lip Liner has a clear formula made up of waxes that form a barrier on application and lock-in your lip colour. Suitable for all shades and lipstick types, the new Invisible Lip Liner prevents bleeding and feathering.

Max Factor Velvet Mattes Lipstick Collection is available in a total of seven shades.



Teej Nepomuceno is a seasoned creative director, fashion editor and celebrity fashion stylist.
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